Pakistani Earthquake

As you all may or may not know, there has been a terrible earthquake in Pakistan. 20000-30000 people are believed dead. Canada is sending $300 000 in aid. How come this hasn't been on the news 24/7 like Katrina? I guess the old news equation is true. 1 000 000 third world people = 1 000 Europeans = 1 American. Also see Guatemalan villiage destroyed in mudslide.